I have a confession to make. I don't really have much style. As a self-professed nerd, I'm mostly OK with that. The challenge has been that as a business owner, I really need to represent my products in a way that accurately represents the products themselves while also representing the personality of the brand itself. That's not a small task to take on. How does one represent a brand that is for the socially awkward in a way that is not socially awkward? How do you capture the product and brand personality at the same time? Of course, the fact that we are small, family-owned company and don't have a multi-million dollar marketing budget only complicates the issue.
Luckily, I had an easy option. I just asked Chinling of www.chinlingphotography.com to help me out. She's primarily a wedding photographer, but to say that she has an artistic eye really understates the talent that she brings even to product photography. When we were setting up for one of her photoshoots she asked me what props I was going to bring. "Props?" I said... Of course, it never occurred to me that some simple props really help people understand really important things, like the size of a product, but also provide cues on how they are supposed to use it and, most importantly, how they are supposed to feel about the product and even what type of people should be considering the product (for example check out the buffs that she photographed below with the PS4 and Xbox game controllers).
Check out some of the photos that she has done for our company.